Social media policy

We (The Trinity Centre) currently have pages and profiles across a number of social media platforms, such as Trinity Aberdeen, Trinity Centre Aberdeen etc. 

You can find us on the following platforms:

Facebook – Aberdeen Trinity Centre

Twitter – @trinityaberdeen

Instagram – @trinityaberdeen

Youtube – Trinity Centre, Aberdeen


The content on these social media platforms is primarily to engage with the centre’s community and drive footfall to the Trinity Centre and its retailers. However, we are also dedicated to supporting other businesses and causes in Aberdeen to showcase what the city has to offer.

Our social media channels are a marketing tool and are currently managed by the Trinity Communications Team. 

Social media competitions

We run a number of competitions on social media, across all of our platforms, and all of our followers are more than welcome to enter excluding the Trinity Shopping Centre employees, their immediate family, or any person or company associated with the draw.

Winners are selected at random. Prizes are to be collected from the centre and will be available at customer services the day after the winner of the competition is drawn. With permission we may use the competitions winner photo for social media, on the Trinity Shopping Centre website or press.

We reserve the right to modify or withdraw, temporarily or permanently, any prize draw on social media.

The management reserves the right to disqualify any entrant to any competition which it considers has used improper technical means to enter.

No cash alternative to the prize will be offered and the prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.

The winner of the competition will be notified by the means they’ve entered or email unless we specify otherwise, we aim to notify the winner within three hours after the promotion closing time.

If you have signed up in-centre, on the website or via any other Montagu Evans LLP ran competition or promotion, we look forward to updating you on our latest news and special offers via e-mail.

Management and monitoring 

Our social media accounts are managed during office hours (9.00am until 5.30pm) Monday to Friday and are checked intermittently outside these times.

We aim to respond to contact made on these platforms within 48 hours. However, if your query is more urgent, you can always call the centre on 01224 580076 or stop by the Management Suite located on Level 2, opposite the toilets.

Social media moderation

We encourage our visitors to visit our social media pages and engage with them and we welcome open and honest feedback you have on the centre, our retailers and our events.

However, we reserve the right to delete posts in circumstances where the post could be deemed offensive to others, these include:

  • Offensive language
  • Xenophobic, homophobic, racist or sexist behaviour
  • Any content that may be considered upsetting or sensitive
  • Copyrighted material posted without permission
  • Any content that encourages or enforces extremism or political ideals
  • Promotion of other organisations, companies or personal campaigns
  • Posts that name any employee of the Bridges
  • Posts containing personal information not for public use
  • Spam or scam posts including posts from businesses who are not tenants of the Bridges
  • Posts that contain misleading or incorrect information
  • If you are found to be regularly posting content that meets the above criteria you may be blocked from our social media channels to prevent offending other users. We may also be required to report this content to the authorities.

If any content on our social media profiles concerns you please contact us.

Our social media interaction

The Trinity Centre accounts also interact with other users on social media, usually by way of following, sharing or liking content.

We keep our following to a minimum, and usually only to those we have in our local network or wider partnerships. This is so we can closely monitor for information that may be of importance to our current or future visitors. Unfortunately, following a large number of people would dilute our ability to do this, therefore, please don’t be offended if we do not follow you back or respond to your requests for interaction.

Please note that even though we follow or like someone does not mean we endorse them or their views.

Where possible we will retweet, share, comment on or react to posts that we consider relevant to our audience. From time-to-time this may also include wider national campaigns or events.